Using The 27 Questions
Once you have a clear understanding of your POD you need to identify the market segments that place value on that POD and are willing to spend money to get it. You will use the 27 Questions and the buying process to identify your target markets. The 27 questions help you decide on the best methods to reach customers in your target markets and how to focus your resources. This workshop’s goal is strengthening your POD and identifying the market segments that will be the focus of your marketing & sales plans.
Recommended Prerequisite: The Cornerstone Workshop