The PROCESS of selling and how it applies to you
Selling is an educational process. You must understand how it works and how to do it correctly; only then can you effectively work with customers and your salespeople. Once you learn the process, you learn how to apply it to your specific products in your target markets. If your markets are in different geographic areas, you must adapt your sales efforts to the culture of each geographic area. The goal of this workshop is to enable you sell profitably in each of your markets.
Recommended Prerequisite: The Cornerstone Workshop