“Gratitude can transform common days into thanksgiving, turn routine jobs into joy, and change ordinary opportunities into blessings.”

– William Arthur Ward



Your People Are Your Business

Yes, your people are your business, your company.

       Do you agree with this statement?

“I guess I don’t know for sure, I had the idea for the product, talked to a couple of folks I trusted, they helped me flesh it out, none of them are in the business now.

Our product is a combination of hardware and software, that makes it very useful in many different situations/applications.”

How does the customer know this in the beginning and how does she/he learn how to apply it in different applications?

“We teach, educate in classes, one on one Internet chat sessions, we answer questions on the phone and using Skype.”

 When did you first realize you needed help and where did it come from?

“I looked at the schematic of the product and its many applications, then asked a friend to study and comment on it.  He liked it, made changes and additions to it and we proceeded to build the prototype.”

Is he still involved?


He was your first team member. Why did you call him in the beginning?

“I liked him, I trusted him, it is fun working with him.”

You have just stated the reason why all your customers have purchased from you.  The first eternal law of sales success is:

      “People buy from people they like and trust.” *

You and he were both buying, the decision to work together was the opening of a long-term relationship; you have been buying and selling to each other ever since.  You did not “close” the sale, you jointly “opened” it. The two of you have been doing this every time you have asked another person to come into the business. These team members have “bought” the business and the enjoyment of working and sharing ideas, together with you.

All of your customers have done the same; they like and trust the team members they work with and buy from and they enjoy the experience.

They like working with the owners of the company they buy from.

Now do you know why I said your people are your business, your company?

“Yes. I also begin to understand why I enjoy working with them. They make it enjoyable most of the time.”

      Most of the time?

What is different when it isn’t?

How often isn’t it?

Does it happen on days when you come to the company feeling down, angry, upset with the kids or your partner? Think about this before you answer.

. . . . . . . . . . . . . . . . . . Yes . . . . . . . . . . “I really make a difference and never realized it.  I shouldn’t come into the company until I’m “up”.


*Taken from, The Perception Of A Difference, The Power in Buying, Marketing, Selling, Customer Care. (7one.com) 

Nuff Said !!!

Wes Zimmerman
Email: wes@7one.com
(480) 628-2450
©Wesley W. Zimmerman 5/7/2017

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